Crafting Narratives. Forging Brands. Empowering Change.
I’m a seasoned creative leader, dedicated to crafting unique, memorable, shareable content. I’ve built a career at renowned global brands with storytelling that changes lives. My messaging expertise engages diverse audiences across platforms.
Select Works
Two Decades of Great Storytelling
If you liken sharing information to a virus, don’t surprised if it makes you feel sick.
In a fragmented media environment, effective messaging is grounded in building a meaningful relationships with audiences. I believe in connecting brands to the public with compelling and relevant narratives. By leveraging data and a background working in digital, print, video, audio, and experiential media, I build winning content strategy.
Visionary brands understand the power of authenticity over algorithms. I help stakeholders build winning public relations, marketing, and editorial campaigns by using the latest technology to tell stories that move consumers.
Value People. Value Stories. Value Insight. Grow.
My journey has been shaped by a love of narratives and a belief in transformative power of media. As an editorial executive, journalist, and marketer, I’ve worked with some of the influential figures in entertainment, politics, and business.
Purpose-Driven Narratives
62 Million
At People, I created content for one for a brand that reached one 1 in 3 U.S. adults. My work included viral digital news, bestselling magazine covers, video documentaries and live streams, and events for some of Hollywood’s biggest names.
100+
I’ve spearheaded award-winning partnerships, collaborating with organizations that include HBO, Procter & Gamble, Netflix, Twitter, L’Oréal Paris, the Screen Actors Guild, Toyota, Saatchi & Saatchi, Warner Bros., NBC Universal, Unilever, and GLAAD.
15 million
I’ve overseen award-winning storytelling across diverse platforms, including newsletters, audio series, documentaries, books, and magazines. These initiatives include the launching of CultureWag, a premium newsletter for entertainment industry influencers, People’s “25 Women Changing the World,” Entertainment Weekly’ s Pride Month coverage, and the award-winning documentary “Oprah’s Daughters,” which has garnered over 15 million views. I’m committed to developing messaging that both engages consumers and speaks to transcendent values.
